Martina Franca – Travel Guide
Martina Franca, located in the heart of Italy’s Puglia region, is a Baroque gem known for its whitewashed houses, ornate architecture, and historic old town. Wander the narrow streets lined with charming cafes, artisan shops, and centuries-old churches. The majestic Basilica di San Martino and the grand Palazzo Ducale showcase the town’s rich artistic and architectural heritage. Surrounded by vineyards and olive groves, Martina Franca is a gateway to the Itria Valley, offering stunning countryside views. Its annual Festival della Valle d’Itria celebrates classical music, drawing visitors from around the world.
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Getting around Martina Franca
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Top Attractions
Piazza Plebiscito
Explore the heart of Martina Franca, where the Baroque Basilica di San Martino and charming cafes create a lively and picturesque square.
Palazzo Ducale
Visit the grand Palazzo Ducale, a magnificent Baroque palace featuring opulent frescoed rooms, historical exhibits, and views over the town’s historic center.
Basilica di San Martino
Admire the stunning Baroque architecture of the Basilica di San Martino, with its intricately carved facade and impressive interior, rich in religious art.
Chiesa di San Domenico
Admire the ornate details of this historic church, featuring exquisite Baroque architecture and a peaceful interior filled with art.
Unique Experiences
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Cycle through the picturesque Itria Valley on a guided experience. Pedal past olive groves, vineyards, and trulli houses, discovering the natural beauty of the region.
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Visit a traditional olive oil farm, learn about the production process, and enjoy tastings of extra virgin olive oil. Experience Puglia’s ancient olive-growing culture firsthand.
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Explore Martina Franca’s rich architectural heritage with a guided tour through its Baroque buildings. Learn about the town’s history while admiring its artistic masterpieces.
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Discover the flavors of Puglia with a guided wine tasting in the Itria Valley. Savor local wines paired with traditional dishes while learning about the region’s winemaking traditions.
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Explore the culinary delights of Martina Franca on a guided walking experience through the town’s markets. Sample cheeses, meats, and olive oils, while learning about local food traditions.
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What to expect while traveling
