Agadir is generally safe for visitors, as it is a popular tourist destination and many of the areas that cater to tourists have a sizable presence of local police. Since it is a popular tourist city, however, this means some of the most popular sites might have pickpockets working the scenes and snatching any valuables they can. Leaving your valuables unattended on the beach is a surefire way to have them stolen, and a crowded scene in a souk could easily see you parted with your valuables if they aren’t secured in a place you know and you can feel. With that said, Agadir doesn’t have any areas that should be avoided per se, but caution should be exercised if you plan on walking alone along the beach at night, especially at points where other groups of people are no longer around.

Regardless of the destination, travelers should prioritize personal safety measures. This includes staying alert in public spaces, securing belongings, and avoiding conspicuous displays of wealth. Additionally, maintaining a respectful attitude towards local customs and traditions fosters positive interactions with residents and enhances overall safety.

In the Kingdom of Morocco, the official currency is the Moroccan dirham (written as MAD or dh). U.S. dollars are not accepted, and tips should be given where applicable in Moroccan dirhams. Credit card purchases are widely accepted in major urban centers across the country, as are debit card purchases with chip-tap technology. Cash is a better option in traditional markets, although even this is changing in many areas.

Arabic serves as the primary language of communication for Moroccans, with Modern Standard Arabic used in official contexts and Moroccan Arabic (Darija) spoken colloquially. Additionally, French holds significant importance due to historical ties, colonial legacy, and its status as a language of education and administration. English proficiency levels among the local population can vary. While English is increasingly taught in schools and universities, fluency levels may be higher among younger generations, especially those in urban areas (such as Rabat, Casablanca, Marrakech, etc.) and tourist-centric establishments.

Given the widespread use of French in Morocco’s education system, government institutions, and business settings, travelers often find French to be a valuable lingua franca. Attempting French can facilitate smoother interactions with locals, particularly in formal settings such as hotels, restaurants, and administrative offices. While English may suffice in tourist hubs and upscale establishments catering to international visitors, travelers venturing into local markets, neighborhoods, and non-touristy areas may encounter a preference for Arabic or French. Embracing basic French phrases or using translation apps can bridge communication gaps and foster meaningful exchanges with Moroccans.

We recommend brushing up on such phrases as hello/goodbye (bonjour and au revoir), excuse me, please, and thank you (excusez-moi, s’il vous plaît, merci, respectively), “where is…” (où est…), “where are the toilets” (où sont les toilettes?), “how much is this?” (combien ça coute?), numbers from 1-10 (un, deux, trois, quatre, cinq, six, sept, huit, neuf, dix) and similar phrases you can look up on your own time. These will help grease the wheels with locals, as they will appreciate your attempt at French.

Morocco has a similar approach to diet as in other Mediterranean nations, with a large meal (or “djej”) eaten between 1 and 3 p.m., with many businesses even closing momentarily for it. Dinner occurs at 8 p.m. or later, and is a much lighter meal (albeit with still substantial portions) and more social in scope. Restaurants in most urban areas accept walk-ins but for certain places you have your heart set on, it’s advisable to not only call ahead for reservations for dinner but for lunch as well. Considering the Moroccan custom of lingering, it’s best to reserve your table for 1 p.m. during lunch or “djej” and at 8 p.m. for dinner, as many people will want to eat, talk, and have fun just like you.

Morocco is a popular tourist destination and locals know that not every tourist will necessarily respect their local customs, but if you want to put your best foot forward, there are some basic customs you should learn before departing.

Morocco, with its predominantly Muslim population, observes Islamic customs and traditions. Travelers should be mindful of Islamic practices, such as modest dress when visiting religious sites like mosques and mausoleums. It’s respectful for both men and women to dress modestly, covering shoulders and knees, and women may consider wearing a headscarf when entering mosques. Dress outside religious sites can be more relaxed, but showing off too much cleavage or skin can make you the center of attention in ways you might not like (for men and for women), so look around and note what is the spectrum of dress for locals and choose from your outfits accordingly. For example, a bathing suit at the beach would be fine, but maybe not in a medina.

Moroccan culture places great importance on greetings as a gesture of respect and warmth. When meeting someone, a handshake accompanied by a sincere greeting, such as “As-salamu alaykum” (peace be upon you) or “Sbah khir” (good morning), is customary. Maintaining eye contact during greetings conveys sincerity and goodwill. Keep in mind that a handshake might not be immediately extended to a female traveler from a man, although this is not a hard-and-fast rule the same way it might have been 20 years ago.

Sharing a meal in Morocco is a communal experience steeped in tradition. When invited into a Moroccan home for a meal, it’s customary to wash hands before and after eating, often with a bowl of water brought by the host. During the meal, using the right hand for eating and refraining from touching food with the left hand is considered polite. Tea holds a special place in Moroccan hospitality, and the tea ceremony is a cherished tradition. When offered tea, graciously accept and savor the aromatic brew served in small glasses. It’s customary to take at least three sips to demonstrate appreciation, and engaging in leisurely conversation while enjoying tea fosters camaraderie.

Moroccans value personal space and tend to stand closer during conversations compared to some Western cultures. While this proximity may initially feel unfamiliar to travelers and even anathema to the idea of personal space, respecting personal boundaries and adapting to local norms fosters smoother interactions and mutual respect. Likewise, explaining your own personal space needs (politely) will result in your Moroccan acquaintance accommodating those needs once they are made aware. When capturing moments in Morocco, particularly in more intimate settings or with locals, seeking permission before taking photographs is essential. Respect individuals’ privacy and refrain from taking pictures in sensitive areas such as mosques during prayer times or markets without consent.

Bargaining, or “haggling,” is a common practice in Moroccan souks and markets. While negotiating prices is part of the cultural experience, doing so with grace and respect is key. Maintain a friendly demeanor, engage in lighthearted banter, and be mindful of fair prices while appreciating the craftsmanship of goods. If you feel you are being hustled or get the feeling you are being price-gouged, disengage and leave. Do note that haggling outside the souks and markets of Morocco’s medinas does not occur; prices are fixed everywhere else. You won’t be able to talk down a price in a department store or boutique, for example.

The main shopping area in Agadir is the Souk El Had, a large market with over 3,000 shops selling everything from Agadir’s famed Argan oil to spices, textiles, pottery, and jewelry. You can even get an authentic bite (or two or three) to eat here; it’s really an exciting place to be. You can experience Moroccan shopping culture and find local handicrafts, and we would recommend spending at least a half-day here. For a more modern shopping experience, visit the Marina Agadir, which offers a range of boutiques and international brands in a scenic setting by the sea.

Agadir offers a lively nightlife scene with a variety of bars, nightclubs, and beachfront lounges, particularly along the waterfront and in the tourist areas. It’s more Western in style compared to traditional Moroccan cities, somewhat akin to Casablanca but on a smaller scale. Major hotels often have their own clubs and bars which stay open until around 2 a.m., and you can expect other nightlife hubs to close up shop around that time as well. The Marina area is especially popular for an upscale night out.